Most of us get excited when we hear about a new film that we can’t wait to see at the cinema. Can’t Wait is the perfect app to trigger that excitement and to find out about the latest flicks. By connecting to Facebook or Twitter to create an account, you can access the app to watch the latest movie trailers. If there is a particular film that gets you buzzing, there is the option to click on the “Can’t Wait” button to share the activity with your social network friends. The application will then send you a reminder for when the film will be released and give you the option to buy tickets.
Co-Founder Eric Florenzano says:
“We want to send you new trailers … help show you what your friends are watching and remind you when movies come out.”
“People want reminders for the movies they’re excited about seeing.”
There are those of you that may be thinking that this app is no different to Flixter or other film focused apps; however Florenzano states that Can’t Wait is uniquely focused upon building excitement:
“If you look at all apps out there, they’re all about what’s out right now,”
“It’s a useful thing … they’re totally tailored for when you’re in the mood to see a movie. What we’re trying to do is be all about what’s coming up … it’s a fundamentally different experience.”
Can’t Wait has a slick, simple and user friendly interface. The app sources its trailers from YouTube, an effective strategy to avoid licensing costs and one that keeps it dependent on YouTube’s API. This can at times be a liability as a broken YouTube API can lead to app users not being able to access trailers for several hours at a time.
Florenzano believes that the app expands beyond movies and into consumer electronics and video games. Can’t Wait receives a percentage of ticket sales purchased via their app and sees further opportunities to make money in featuring studio trailers, offering group discounts and video game pre-orders.
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