Developing an e-marketing plan:
- Identify your target audience - rank them in order of importance so that you can allocate resources accordingly.
- Set your objectives - possible objectives could include raising awareness, entering new markets, launching a new product, focusing on sales, or internal efficiency.
- Integrate with existing marketing - select e-marketing activities that will help you achieve your objectives and to fit with any existing traditional marketing activities you already use.
- Establish a budget - careful budgeting allows you to prevent costs spiralling out of control.
- Measure your campaign - build in feedback mechanisms and regular reviews to enable you to assess the success of your e-marketing activities.
